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1、TOP 100 MOST INSPIRING B2B BRANDS IN THE WORLD 2023Welcome to Inspired B2B 2023,Wunderman Thompsons latest update on the worlds most inspiring B2B brands.This report is grounded in our evidence-based Inspire methodology,a powerful tool that helps us deliver on our purpose of inspiring growth for amb

2、itious brands.B2B brands are seeing the power of emotion to drive growth and that is a key factor in creating an inspiring B2B brand.2what is inspiration?In a personal context,thats an easy question to answer.Inspiration is the feeling that new possibilities are in front of us and that we can make a

3、 change or do something exciting and personally meaningful.3Inspire is a global research initiative that uncovers a never-before-identified connection between brand growth and human inspiration.The foundation of Inspire is a rigorous,multidimensional research methodology that includes qualitative an

4、d quantitative research across four continents and sophisticated data analytics.Based on over 20,000 interviews,weve identified the qualities a brand must embody,the narratives it should weave and the experiences it can design to spark peoples inspiration.The platform launched in 2020 with the“Inspi

5、ring Growth”study that explored what makes brands inspiring and how inspiration drives tangible brand growth.The result?A now annual list of the Top 100 Most Inspiring Brands in the World,with a specific B2B Top 50 published in 2021,now extended to the Inspired B2B Top 100 in 2023.This study shows t

6、hat inspiration is a process,where the brand puts forward a new,positive possibility for people,one that they feel compelled to take advantage of.Based on research into inspiration in the field of motivational psychology,we determined that inspirational brands score highly on three factors:Elevating