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1、Checking out boutique neighbourhood hotels in mainland ChinaGreater China ResearchOctober 2023Executive summaryIntroductionThe general hotel marketWhat is a boutique neighbourhood hotel?Design considerationsGuest profilesCommunity engagementKey takeawaysAppendixBusiness contactsResearch Contacts CON

2、TENTS04050609101114171820222 CUSHMAN&WAK E F IE L DHotels-Checking out boutique neighbourhood hotels in mainland China 3EXECUTIVE SUMMARYSince the start of 2023,peoples willingness to travel for leisure in mainland China has grown stronger,while after the Chinese New Year festival period business tr

3、avel volume picked up rapidly.Both these factors have contributed to a rebound in performance in the general hotel market in mainland China.According to the latest data released by the National Bureau of Statistics(China)and the China Tourism Academy,as of the first half of this year,the total numbe

4、r of domestic tourists reached 2.384 billion.This was an increase of 929 million when compared to the same period last year and represents an annual growth of nearly 64%.Looking at hotel market business performance,in the second quarter of 2023,the average room rate for mainland Chinas all-star hote

5、ls already surpassed the market business performance seen during the pre-pandemic period,reaching RMB 373.79 per night.When considering boutique neighbourhood hotels in particular,collectively,these hotels are unique,intimate,small-inventory-carrying and design,history and/or culture-inspired commun

6、ity-focused hotels.Level positioning is often a lesser consideration for boutique neighbourhood hotels as they concentrate on authenticity and the personalisation of the stay experience and service.Additionally,these hotels further focus on the appeal of beautiful experiences and related factors,inc