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1、2023 RSW/Agency Search New Year Outlook Report2Table of Contents 2 Table of Contents 3 Introduction5 Marketer/Agency Investment Gap Disappears!7 Expected Marketing Spending-Caution Rules 9 In-House Agencies in Flux?Maybe not.11 Decrease in Agency Partners,and Continued Importance of Specialization12

2、 Your Agency Site How Important Is It?13 Agencies:Trends&Tech Ahead of the Curve?14 Remote Work and Company Culture16 How Do Prospects Discover Your Firm?18 Why Do Marketers Review New Agencies?20 TheRFI/RPFProcess=StillEffective.(Really?)21 The Agency Take On 2023 Industry Trends23 Economic Concern

3、s?24 Biggest Challenges Facing Agencies in 202326 Biggest Challenges Facing Marketers in 2023 3About UsThis study was commissioned by RSW/AgencySearch.RSW/AgencySearch is a no-cost way formarketerstofindbest-in-classmaketingagencies.To learn more about RSW/AgencySearch,visit .Introduction4Introducti

4、on contdAbout the ReportThe 2023 RSW/AgencySearch New Year Outlook survey was completed by senior level Marketers and Marketing Agency executives during November/December,2022.The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2023.To

5、pics explored included“biggest challenges facing marketing agencies”as seen through the eyes of marketers and agencies.Also probed were topics related to spending and investment expectations,how important an agency site really is in the eyes of marketers,in-houseagenciesinflux,theimpactofremoteworko

6、nculture,andhowMarketersarefindingnewagenciestoday.Ourhopeisthekeyfindingsandimplicationsfromthisstudyareofvalueasyoukickyourmarketing and sales planning into gear for 2023.The agency sample came from the RSW/US database of over 5,000 marketing services,advertisingandPRfirmsintheU.S.andCanada,rangin