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1、Whats in store forprogrammatic advertisingI N D I A R E P O R T 2 0 2 3A joint research study from:22.How programmatic is evolving1.1 Four Major Channels:Television,Digital Media,Mobile,And Print1.2 Investment In Programmatic Advertising By Category2.1 What To Expect In Programmatic In 20233.The big

2、 bet of 2023:Discovery Commerce3.1 Discovery Commerce3.2 E-Commerce and Programmatic Advertising3.3 The Evolution Of Discovery Commerce3.4 The Future Of E-Commerce and Retail in India 3.5 Challenges&Opportunities4.Whats next4.1 Amplified Intelligence Becomes A GrowthDrivers For Programmatic 4.2 Navi

3、gating A Cookieless World 4.3 Voice Will Further Shape Programmatic 4.4 Advanced Omnichannel 5.ConclusionContentExecutive summary1.Programmatic media evolves3Executive SummaryThe landscape for digital media has radically changed in just a few years.Consumer habits have shifted as smartphone ownershi

4、p has increased and people spend more time in front of screens.People are relying on digital devices for entertainment,banking and even shopping for daily necessities.E-commerce is on the rise.At the same time,efforts towards a cookieless world and increased scrutiny from regulators has spurred adve

5、rtisers and ad-tech companies to shift their focus from cookies to first-party data.Marketers must still translate customers intent into actionable insights.To remain relevant and reach consumers,brands need to reconsider the way they manage and use that data.They also need to reconsider the platfor

6、ms they use to ensure that data is both valid and that it comes with customers consent.To future-proof digital advertising for tomorrow,businesses need to invest in the righttechnology.They need to refine advertising and marketing strategies and align them with their business goals.Its time to conne