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1、Out of homedeliveryin Europe 2023PUDOs and automatedparcel machinesJune 2023Partner:CONTENTS Executive summary Introduction Authors,Partner and Contributors Background to the report OOH PUDOs and APMs Country analysis OOH density analysis Green Last Mile Re-commerce Conclusions0307132240549510111011

2、4ExecutiveSummaryPartner:EXECUTIVE SUMMARY4EXECUTIVE SUMMARY E-commerce in Europe has been steadily developing since the mid-90s,but it experienced a significant acceleration during the Covid-19 pandemic.2021 witnessed a rapid increase in e-commerce,which further heightened the demand for efficient

3、last-mile solutions.Subsequently,the impact on consumer uncertainty caused by the war in Ukraine coupled with a return to the high street led to a dip in the market,with 2022 revenue dropping to USD596 billion.However,the market is expected to recover from this disruption in 2023,partly because Euro

4、pe records some of the highest rates of e-commerce user penetration,with Norway,the UK and Germany boasting the three largest user penetration rates worldwide in 2022,at 82.8%,82.7%and 80.6%,respectively(source:Statista).OOH delivery and e-commerce are mutually supportive,with OOH making e-commerce

5、more financially and operationally viable and e-commerce driving the growth of OOH.2021 and 2022 were transition years between the old and the new normal,which increased pressure on the supply chain and available infrastructure to adapt to this dynamic shift in the logistics industry and an associat

6、ed growth,especially in APM locations.Breaking through e-commerce market saturation and returning to steady growth will be one of the main challenges for European B2C online sales.Moreover,while B2C e-commerce boomed in 2020,online platforms have struggled to turn this opportunity into steady growth