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1、2023 Facing up to food insecurityA guide to changing consumer behavior for F&B brands and retailersIntroductionThe data in this report comes from a nationally-representative survey of 2,000 working age US consumers,conducted on the Attest platform during July 2023.View the survey.SampleInflation is

2、cooling now at its lowest rate since March 2021,according to the Consumer Price Index yet US consumers are still struggling to put a meal on the table.Food prices remain stubbornly high,and our latest data shows nearly 60%of Americans are currently experiencing some level of difficulty affording foo

3、d.Its a stark statistic,which means F&B brands and retailers cannot rely on falling inflation alone to right the market.Its likely that the outlook will remain challenging for months to come,with the possibility that austerity eating behaviors will become embedded.This report aims to provide a snaps

4、hot of consumer behavior during this period of relative food insecurity.Youll gain insight into peoples grocery shopping habits,and learn how theyre eating both inside and outside of the home alongside tips to help you make the most of the trends.Jeremy King CEO&Founder,AttestPart 1:Shopping for foo

5、dWho is struggling to afford food?Less than half the population(40.5%)state they can comfortably afford food,with the remaining 59.5%struggling to varying degrees.Gen X are most likely to face food insecurity,with 12.4%having a lot of difficulty affording groceries and 52.6%having some or fluctuatin

6、g difficulty.On the other hand,Boomers are the most comfortable:47.4%have no difficulty affording food.Difficulty affording food is most acute in the South(63.1%)and least in the West(53.2%).Carry out regional research to localize your strategy.Difficulty affording food TipNo difficulty40.5%Some/flu