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1、EMERGING TRENDS FOR CPG BRANDS IN 2023How Mobile Gives You MoreTHRIVING IN UNCERTAIN TIMES Troubling economic headwinds are expected to grow stronger in 2023,and CPG brands are being challenged to improve performance and maintain consumer loyalty in an unpredictable and highly competitive landscape.

2、While the CPG sector is typically more resilient during times of recession than other verticals,the economic disruptions of the past few years,such as Covid,inflation,labor costs,shortages,fuel prices,a shaky housing market,etc.,have led many consumers to reduce overall spending and adjust their nee

3、ds-based purchasing habits.As recently as the holiday season,71%of consumers adjusted their holiday meal shopping in the wake of rising food prices,and 90%of Americans say they are concerned about food prices,according to a Harris Poll survey.While not all sectors have been subjected to the same deg

4、ree of economic impact(for example,during the 08 recession,private label purchases increased by 19.2%whereas the general CPG sector was up by only 5%),what is paramount for all CPG brands in 2023 is that they get in front of consumers and maintain their loyalty.As ad spend continues to grow in the e

5、ntertainment,travel,and automotive industries,Magna Global predicts that total media spend for CPG will likely slow in the coming months except for brands that employ the most efficient and effective forms of digital advertising across mobile,desktop,connected TV(CTV),and digital-out-of-home(DOOH).C

6、urrent economic pressures should inspire brands to expand their traditional approach to reaching consumers and explore new channels and tactics that help their businesses achieve strategic specificity and scale in challenging times.For example,todays hybrid consumer still shops for CPG brands in phy