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1、1|E-book The Content AdvantageThe Content AdvantageHow Improvements to the Product Page Help Brands Succeed on AmazonE-book2|E-book The Content Advantage03Executive Summary09Amazon France Deep-Dive05Accelerating Adoption,Spending Increasingly Moving Online18Take Control for Your Digital Shelf06Under

2、standing the Product Detail Page18Methodology08Comparing Product Content on European Amazon Marketplaces19About SalsifyWhats InsideBetter Content Increases Your SERP Rank -10Successful Products Get Their Content Right -11Choose The Right Content For Your Product Category -14Enhanced Content Gets Res

3、ults For Higher-Value Products 16-3|E-book The Content AdvantageExecutive SummaryIgnoring the Amazon channel is no longer an option.Across the three largest European markets,Germany,France,and the U.K.,Amazon accounts for more than 1 in 4 euros spent online.Not only that,but its also the first place

4、 consumers go for inspiration and to research potential purchases regardless of the ultimate sales channel.Focusing on driving quality content deeper and deeper into your product catalog can help improve your search ranking,drive conversions,and stand out from those with lower quality content.Even m

5、arginal content improvements can have a significant impact in the battle for shoppers attention.In this report,we analyze more than 14,000 product detail pages across Amazon.de,Amazon.co.uk and Amazon.fr to uncover the key product content themes.We also include an in-depth deep-dive into Amazon.fr,l

6、ooking at the impact of content on sales and search rankings.France is the region with the most scope for product content enhancements,but the insights apply to all European brands and retailers.With the onset of the pandemic,brands across Europe,faced with the closure of traditional retail stores,t