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1、Learn how to deploy an effective back-to-school strategySchools in session:Make the most of your partnerships by catering strategy to each partner type.Sharpen your pencils,marketers!Consumers are projected to spend nearly 3%more year-over-year preparing students for the upcoming school season with

2、sales reaching an estimated$71.7B.As brands across apparel,technology,accessory and office categories prepare to capture a piece of this spend,leveraging the partnership channel effectively is critical to tapping into target audiences at a controlled costresults that require more than a one-size-fit

3、s-all strategy.When developing your back to school strategy,make the most of each partner category with optimizations that are catered to the strengths of each partner type.Get started by considering the key benefits of each partner type,and how you can provide them with the material they need to re

4、ach and convert their target audiences during the back-to-school season.Lets take a look at the different partner types and our optimization recommendations.Typically targeting savvy shoppers with promotions and discounts,coupon/voucher partners are focused on providing discounts and incentives for

5、their customers.Key benefitCoupon and VoucherFor brands that are less promotional but desire to optimize coupon/voucher partners,create a back to school landing page on your site featuring must-have products for the seasona strategy that draws the attention of back-to-school shoppers without offerin

6、g a discount.Create a back-to-school section.Develop a marketing calendar that supplies partners with a deal or discount to promote to their audience.While a sitewide discount typically performs the best,brands that arent able to support such can offer free shipping,buy more,save more,free gift with