MNTN Research：2023性能电视广告（PTA）报告-一种新型电视广告优化模式（中译版）（10页）.pdf

《MNTN Research：2023性能电视广告（PTA）报告-一种新型电视广告优化模式（英文版）（10页）.pdf》由会员分享，可在线阅读，更多相关《MNTN Research：2023性能电视广告（PTA）报告-一种新型电视广告优化模式（英文版）（10页）.pdf（10页珍藏版）》请在三个皮匠报告上搜索。

1、A deep dive into performance TV advertising and exclusive insights on how to use it as a growth engine.Performance TelevisionThe New and Improved TV Advertising.For television advertisers,upfronts and Newfronts season sets the tone for the rest of the year.And in 2023,the big story was Connected TV(

2、CTV).Advertisers plan to allocate 40%of their 2023 budgets to CTV,bringing upfront spend on this channel to$8.14 billion.These days,there are two approaches to advertising on television:branding and performance marketing.Interest in the latter,in particular,is on the rise:where TV used to be an awar

3、eness-only play with a high price point that precluded smaller brands from participating,CTV has made the television advertising world vastly more accessible.66%of MNTN customers are first-time TV advertisers,indicating that this ad market is expanding to a wider variety of brands.The way advertiser

4、s use the channel is shifting,as wellin a co-published MNTN survey,65%of marketers reported that they consider CTV a performance channel.Read on to learn more about performance television advertisingwhat it is,how brands are using it,and tips for how to successfully leverage it to drive real results

5、.An Introduction to Performance Television Advertising 3CTV:an Emerging Performance Advertising Channel 5Brands are Seeing Notable Results with Performance TV 7How to Successfully Use CTV as a Growth Engine 9Conclusion 10Table of Contents.PERFORMANCE TELEVISIONTHE NEW AND IMPROVED TV ADVERTISING 3Te

6、levision has historically been an awareness play,but Connected TV has changed the way this channel can be used by advertisers.WHAT DO WE MEAN BY“PERFORMANCE TELEVISION”?This method drives direct,measurable outcomes via Connected TV advertisingall while making sure that your message connects directly