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1、1WWW.ADADAPTED.COMINFOADADAPTED.COMVISIT USEMAIL USTHE CPG PRE-SHOP PLANNING REPORT ADADAPTED INSIGHTS:2In todays shopping landscape,where CPG consumers navigate various channels,retailers,and an extensive array of SKUs,establishing a connection with shoppers during their pre-shop planning phase is

2、critical for brands.Engaging with consumers during this crucial period equips CPG advertisers with valuable insights to shape strategies that influence consumer behavior and secure purchase decisions even before shoppers enter the store.AdAdapted transforms shoppers pre-buying intent signals into sh

3、oppable media solutions,reaching the right consumers at the right time to get CPG brands into shopping lists and carts.In The CPG Pre-Shop Planning Report,we explore findings from our survey of 2,600+US consumers and data from the 190 million CPG products added to AdAdapteds network of digital groce

4、ry list apps to provide insight into the pre-purchase preparation shopping planning habits of individuals.With this knowledge,brands gain a competitive edge in developing highly effective strategies to captivate grocery shoppers during this pivotal planning phase.INTRODUCTION2EXPLORE FINDINGS FROM O

5、UR SURVEY OF 2,600+US CONSUMERS AND DATA FROM THE 190 MILLION CPG PRODUCTS ADDED TO ADADAPTEDS NETWORK OF DIGITAL GROCERY LIST APPS3FOUR KEY TAKEAWAYSEVERY GREAT PLAN STARTS WITH A LISTBEYOND COUPONS:SHOPPERS HAVE MANY POWERFUL PRE-SHOP INFLUENCESPRE-SHOP GROCERY PLANNING=IN-STOREAND ONLINE SALESFOU

6、R STRATEGIES TO WIN THE PRE-SHOP GROCERY CONSUMER The foundation of pre-shop grocery planning lies in both the traditional“pen-and-paper”list and the growing popularity of digital grocery lists,with a significant 82.1%of consumers stating that they frequently or consistently use either of these meth