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1、Custom content for Wunderkind by studioIDRediscover a Hidden Gem:Your Revenue-Driving Acquisition and Retention ToolThe 2023 CMO State of the Union2023 has proven to be the year of radical change in marketing.Artificial intelligence(AI)is becoming more integrated,tight margins mean more trips to the

2、 Chief Financial Officer(CFO)to scrutinize the budget,and cookies are being phased out.To top it off,traditional paid channels are getting more expensive and arent converting as they used to,leaving Chief Marketing Officers(CMOs)wondering where exactly growth will come from this fiscal year and beyo

3、nd.So whats a marketer to do?A year from now,the companies that have hit their KPIs and increased revenue wont be the ones that relied solely on an expensive ad strategy or a complex marketing tech stack as in years past.Instead,the businesses that recognized and invested in the untapped potential o

4、f their owned channels the true hidden gem for customer acquisition and retention will be the ones that finished ahead of the pack.While your website is crucial to this equation,it cant do all the heavy lifting alone.By establishing a solid interface between owned and paid channels creating a more e

5、fficient and profitable system brands can build a performance marketing powerhouse.Embracing these adjustments will position marketers for long-term success.We partnered with Retail Dive to survey 100 senior marketing leaders at retail companies to better understand how marketers are adapting to the

6、se major changes and taking advantage of their owned channels.The results detailed in this report provide a glimpse into how these marketing leaders are prioritizing significant shifts,along with insights on the most momentous struggles they face and how they plan to approach performance marketing m