《ExchangeWire：2023年多渠道广告报告-营销成功之路（英文版）（14页）.pdf》由会员分享，可在线阅读，更多相关《ExchangeWire：2023年多渠道广告报告-营销成功之路（英文版）（14页）.pdf（14页珍藏版）》请在三个皮匠报告上搜索。

1、Published July 2023.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,electronic or mechanical,including photocopy,recording or any information storage and retrieval system,without prior permission in writing from the publishers.Copyright Ex

2、changeWire Ltd.2023 Multi-Channel Advertising:The Path to Marketing SuccessIn association withPage 2 of 14Published July 2023.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,electronic or mechanical,including photocopy,recording or any inf

3、ormation storage and retrieval system,without prior permission in writing from the publishers.Copyright ExchangeWire Ltd.2023 |In association withCONTENTSIntroduction 3Section 1:The case for multi-channel 4Reaching the audience .5Capturing the audience.6The challenges .6Section 2:Emerging channels 8

4、CTV .9DOOH .9In-game .10Section 3:Multi-Channel in Action:Case Studies 11Case study#1:ThinkBDW .12Case study#2:Vectra Bank.13About StackAdapt 14About ExchangeWire 14Page 3 of 14Published July 2023.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any

5、means,electronic or mechanical,including photocopy,recording or any information storage and retrieval system,without prior permission in writing from the publishers.Copyright ExchangeWire Ltd.2023 |In association withINTRODUCTIONChange,something which has arguably always been at the centre of the ad

6、vertising industry,has been more dramatic in recent years.The impending death of the third-party cookie has meant that marketers and tech vendors have had to reassess how they reach consumers effectively without infringing on their privacy(and breaching ever-tightening regulations).Concurrently,the