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1、|2024 Predictions Report1Looking ahead with some ofthe biggest names in wellnessPredictionsReportThe futureof wellnesslooks bright.Global surveys reveal that wellness is a top priority for people worldwide and despite an uncertain economy,consumers continue to increase their spend on health and well

2、-being.In our 2nd annual Predictions Report,we talk with consumers and industry leaders about what specific wellness trends to expect in 2024.Read on for a glimpse into the future.ContentsTrain Strong,Live LongStrength training will be the key to longevityGet the Party Started Beauty and wellness co

3、mmunity events will become increasingly popularBeauty Under a Microscope Consumers will expect science-based,performance-proven products and servicesZZZs Are the Best Medicine The importance of sleep hygiene will continue to growWarming Up to Hot and Cold Consumers will combine temperature therapies

4、 Boomers Go Boutique Older adults will head to fitness studios in greater numbersTrain Strong,Live LongStrength training will be the key to longevity PREDICTION|01|2024 Predictions Report5“Strength training will become the main focus for people who participate in fitness continuously,”said Burn Boot

5、 Camp Vice President of Franchise Operations Amber Burke.“When youre active in fitness long enough,your body starts to require different things.”Among the many known benefits of strength trainingbetter mobility and flexibility;improved cognitive function;lowered rates of cardiovascular disease,diabe

6、tes,and cancer;and moreliving longer is most notable.Nearly 30%of consumers say they exercise to live long and healthy lives and over one third of Today,more than 60%of consumers incorporate weight or strength training into their routine,with over half who do so working out 24 times per week.1“Goals