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1、The Future of Consumer IntelligenceWHITEPAPERJuly 2023 2Welcome to the era of Consumer IntelligenceWith over 4.8 billion people(61%of the global population)now using the internet,the shift towards an interconnected world has become undeniable1.87%of consumers prefer to research products online befor

2、e making a purchase,highlighting the increasing importance of digital touchpoints in the consumer journey2.And the typical social media user now spends roughly 2 hours and 24 minutes per day using social channels3.1-Source:Statista.2-Source:Salesforce3-Source:Datareportal87%of consumers prefer to re

3、search products online before making a purchase2 h and 24 min.social media user now spends roughly per day using social channels4.8 Billion people now using the internet3ContentsThe role of Consumer IntelligenceDefining Consumer IntelligenceKeys to a Successful transition from Passive Social Listeni

4、ng to Active Consumer Insights1.Separating the signal from the noise2.Transitioning to Consumer Intelligence 3.Aligning data to your key business drivers4.Not all data is equalThe outcomes of great Consumer Intelligence1.Data-driven Decision Making2.Holistic Understanding of Consumer Behavior3.Speed

5、,Agility,and Democratization of Data4.Collaboration and Integration5.Actionable Insights and Recommendations6.Unified Consumer Feedback Stream7.Innovation and Future Trends8.Looking to the future578 154Looking at how the changing dynamics of social and customer channels provide opportunities and cha

6、llenges for organizations who need to make sense of data,and where innovation can take us next.This paper explores the future of Consumer Intelligence.“As the demand for digital insights has risen and market conditions have worsened,companies have had to adapt by tightening budgets,streamlining reso