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1、MARTECH INTELLIGENCE REPORTENTERPRISECUSTOMERORCHESTRATIONPLATFORMSJOURNEYA MARKETERS GUIDE 2023 Third Door Media,Inc.1 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Customer Journey Orchestration Platforms:A Marketers GuideScope and methodology.2Customer journey orchestration market over

2、view.3Figure 1:Gartners depiction of the customer journey.3More devices and touchpoints obscure customers journeys as expectations rise.4Figure 2:Technological advancements have led to high customer expectations.4Businesses look to retention,but face challenges.5What defines customer journey orchest

3、ration?.6The customer journey orchestration vendor marketplace.7CJO tool capabilities.8Data gathering.8Table 1:Interactions from which CJO vendors gather data.8Table 2:The speed at which data is gathered from various touchpoints.9 Customer journey visualization .9Data analysis.9Real-time interaction

4、 management.10Table 3:Channels available for activation by CJO vendors.10Choosing a CJO tool .11The benefits of using CJO tools.11Pricing .11Recommended steps to making an informed purchase.12Step one:Do you need a CJO tool?.12Step two:Identify and contact appropriate vendors.12Step three:Scheduling

5、 the demo.13Step four:Check references,negotiate a contract.14Conclusion.15Vendor profiles.16Acoustic.16Act-On.19Adobe Customer Journey Optimizer .23Alterian.26CSG.30inQuba.33Genesys.36Salesforce.39SAP Emarsys.42SAS.44Treasure Data.48Table of ContentsMARTECH INTELLIGENCE REPORT:Enterprise Customer J

6、ourney Orchestration Platforms:A Marketers Guide 2023 Third Door Media,Inc.2 https:/martech.orgScope and methodologyThis report examines the customer journey orchestration(CJO)platform market and the considerations involved in implementing CJO software.It answers the following questions:Why do compa