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1、ARCHITECTS OF CHANGE Generative AIs Role in Revolutionizing IT Services2023GenAI-the new tech frontierWhatare buyerssaying?How are IT/ITeS firms responding to the opportunity?Implications for IT/ITeS sector2-2122-4041-4849-65TABLE OF CONTENTSCHAPTER 1CHAPTER 2CHAPTER 3CHAPTER 4Generative AI is expec

2、ted to achieve 30%share of overall AI market by 2025,reaching$60Bn in TAM BFSI,Consumer,Healthcare&Media expected to be top sectors by TAMPast technologies have shown wide variety of adoption&maturity of usage.Accordingly,Multiple PoVs exist on how big of a shift in technology is Generative AI,its a

3、doption by businesses as well as impact on IT/ITeS Services firms in short to medium termFirst view(Scenario A)states that GenAI is a seminal and fundamental shift(like Internet)in technology,getting adopted faster than any technology before and will have a lasting impact on IT Services firms(claims

4、 of 50-80%of revenues at risk EXECUTIVE SUMMARYin a short-medium term in particular service lines)GenAI uses advanced AI model with 175Bn+parameters(vs.10Mn in any before GPT)that leads to training of advanced conceptual relationships and hence relevance for a high number of use cases It transforms

5、the human-computer interface because of advanced natural language capabilities,which makes it highly accessible&usable for end-users Both these factors have caused wide-ranging adoption of GPT-based toolsChatGPT reached 1Mn users in 5 days and 100Mn in just 2 monthsBard also recorded 50Mn visits in

6、March 2023(within a month of launch)Investments in GenAI have already crossed investments in any other technology in its first 2-3 years saw$20Bn of investments over the past 2-3 years Initial pilots have shown 50%improvement in productivity for tasks like Coding and relevance for up to 80%of custom