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1、FROM DATA TO INSIGHTTHE OUTLOOK FOR MARKETING ANALYTICSAPRIL 2023 Presented byNOTICEThis report contains brief,selected information and analysis pertaining to the advertising,marketing and technology industries and has been prepared by Verista Part-ners Inc.d.b.a.Winterberry Group.It does not purpor

2、t to be all-inclusive or to contain all of the information that a prospective manager,investor or lender may require.Projections and opinions in this report have been prepared based on information provided by third parties.Neither Winterberry Group nor its respective sponsors make any representation

3、s or assurances that this information is complete or completely accurate,as it relies on self-reported data from industry leadersincluding advertisers,marketing service providers,technology developers and agencies.Nor shall any of the forgoing(or their respective officers or controlling persons)have

4、 any liability resulting from the use of the information contained herein or otherwise supplied.All trademarks are the property of their respective owners.Copyright Winterberry Group 2023 All rights ReservedThis report would not have been possible without the significant contributions of the industr

5、y leaders who supported our research and shared their opinions with us.In particular,Winterberry Group is grateful to our project sponsors for their time,efforts and insights:ACKNOWLEDGMENTSASSOCIATION PARTNERPREMIER SPONSORSSUPPORTING SPONSOR3INTRODUCTIONThis whitepapers purpose is to better define

6、 the present and future state of marketing analytics.In the process of developing this paper,Winterberry Group surveyed more than 200 marketers from both the US and Europe and conducted in-depth interviews with more than two dozen analytics agency and vendor executives.The result is an evidence-base