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1、WE PROMISEAI DIDNTWRITE THIS:Opportunities and Considerationsof Large-Language Modelsfor MarketersAdam Buhler SVP,Creative Technology DigitasCristina Lawrence EVP,Head of Consumer&Content Experience RazorfishJerry Lawrence SVP,Consumer&Content Experience Strategy RazorfishAndrew McKernan GVP,Consume

2、r&Content Experience Strategy Razorfish Razorfish and Digitas,Part of Publicis Groupe February 2023Generative AI vendors and solutions are changing every day at a rate far outstripping Moores Law.This white paper includes references and integrations up through the time of writing in early February 2

3、023.1 AIS“BLACK SWAN”MOMENT What is the real power behind Internet communities?The not-particularly-secret sauce that drives marketing,the pathway that informs our consumer choices,the variable that makes content relatable and desirable?The answer,the hive mind of the 21st century marketing cognosce

4、nti has determined,is personalization.Successful commerce is all about YOU.When it comes to the personal,marketing is simply taking a cue from the wider culture,and the web3 revolution in particular.Digital natives are increasingly asserting sovereignty over their data,assets,and experiences online.

5、The trend is toward online tools and systems that empower individuals and enable horizontal community building whether leveraging generative AI,web3&blockchain,or rapidly growing communications platforms like Discord.Conscientious marketers are able to tap into these emerging technologies,creating n

6、ew kinds of relationships between brands and their audiences.The closer marketers can get to mind-reading an audience and then speaking directly to their individual preferences and dreams in the context of a single,fleeting moment,the stronger their pitch.Just ask Mark Zuckerberg Meta saw$10 billion