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1、Cannes Lions International Festival of Creativity 2023CMO SummaryEdition 1,May 2023Cannes Lions International Festival of Creativity 20232The 70th Cannes Lions International Festival of Creativity reflects an era where the marketing industry is trying its best to balance self-interest,social respons

2、ibility,and commercial ambition.This intent was translated into beachside cabanas,stages in the sand,and panels of varying importance over a week in the South of France.It seemed that everyone had a point to make about the future of marketing at Cannes this year.Amazon had its Port and focused on ga

3、ming,Microsoft put a flag in the sand with AI,and as a testament to the significance of platforms,Spotify and Pinterest took over large pieces of beach front real estate and staggered access across levels of influence.AdTech companies flaunted the degree of their financial backing with yachts partie

4、s and apartments on the fringe,while groups of aspiring creatives took memento photos of themselves on the red carpet outside the Palais.For the CMO attending,a week at Cannes Lions can be two things;an opportunity to represent your brand on a world stage,and a chance to benchmark your marketing eff

5、orts against others.Am I pushing the needle on creativity?Am I working with the most talented people?What does being an effective CMO look like?Where can I find inspiration amongst other marketing leaders?With this report,we aim not to provide a play-by-play recap of what happened on the Croisette o

6、r at the Palais.Instead,we wanted to condense important approaches and concepts that define marketing today.Over the next few pages,we look at broad trends that define this years Cannes Lions,before delving into the CMO Cheat Sheet which puts on a page nine ideas that are changing our industry.We ho