【2023 品牌成长峰会】东南亚和拉美海外商机.pdf

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1、MetaShopee x Facebook(CPAS)Shopee x Facebook(CPAS)12342752973423704022019202020212022E2027F436442448453459(63%)(67%)(76%)(82%)(88%)9/10 2027 2022 3.7 2800 1.15 12 EuromonitorForresterHootsuiteLit search,Statista,Bain&Company research&analysis 15 2020202120222027(F)Lit searchExpert interviewForrester

2、Bain analysis|B2B2C/B2C SIM*2021 2022/2027/Forrester/7585512811213182112915149231228023144 11%56%15%128%19%20%73%7%10%67%18%14%28%16%24%48%15%17%v+2021-2022 1.$140.60$167.01$192.73$219.60$247.02$275.32 35.3%18.8%15.4%13.9%12.5%11.5%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%$-$50.00$100.

3、00$150.00$200.00$250.00$300.00202120222023202420252026eMarketer,June 2022 2021 2026 1406 250060%1.78%Meta 具体包括下列途径：1:Meta Seasonal Holidays Study”Meta 18,189 18 12 2021 12 1 24 Instagram ReelsFacebook Facebook MarketplaceInstagram Facebook MessengerFacebook 38%40%42%43%45%45%45%34%29%39%31%41%38%32%

4、2.跨境消费者会提早开始进入购物季10%32%48%2%1.1 倍 10/11 1.1 Meta Seasonal Holidays Study”Meta 52,055 18 34 2021 12 1 24 2.2:43%43%11 跨境消费者开始年终购物的时间点2.2:年终购物季是提升跨境业务发现率的好时机96%96%48%48%Meta Seasonal Holidays Study”Meta 52,055 18 34 2021 12 1 24 23%27%31%36%45%2.2:Meta Seasonal Holidays Study”Meta 52,055 18 34 2021 12

5、 1 24 多个市场和类别蕴藏商机首要考量因素：价格优、库存足、品质佳、配送快、售后好(36%)(48%)(45%)(29%)(49%)(47%)/(32%)(45%)(40%)(33%)(54%)(47%)(43%)(47%)(43%)(32%)(31%)(14%)(46%)(47%)2.Meta Seasonal Holidays Study”Meta 52,055 18 34 2021 12 1 24 2:Meta 2022 7 31 37 MetaInstagramWhatsApp Messenger137 2/3 Meta 22/31.Meta 2022 3 2.“Retail Fu

6、ture of Shopping”Meta 2,620 18 2022 3 3.Shopee x FacebookCPAS90%Meta 90%18-64 3.Shopee x FacebookCPAS2022Meta Global Web Index(2022),(18-64)Meta:Facebook InstagramShopeeShopeeShopee Shopee Pixel/SDK Shopee Facebook未安装Pixel像素代码Rainbow BEye Shadow$393.Shopee x F