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1、Customer MarketingChallenges&OpportunitiesCustomer MarketingCustomer marketing has the power to transform businesses and change bottom lines.It is a powerful and timely growth tool and a strategic asset in todays volatile consumer landscape.Leading business consultants such as Gartner and Forrester

2、consider increasing customer loyalty a top priority for marketing decision-makers worldwide.And the best news is that the foundations for customer marketing already exist within each and every business:data and information about existing customers is constantly collected and stored in companies data

3、bases.Utilizing it systematically can make a real difference for brands bottom line.Part 1:IntroIncreasing customer loyalty is poised to become the top priority for 82%of marketing decision-makers in midsize organizations worldwide during the next 12 months.-IBMWhy Market to Existing Customers?Exist

4、ing customers are a critical driver of every companys success.Their loyal relationship with the brand translates into more and larger transactions compared to new customers,and are responsible for a significant percentage of revenues.In an environment of extreme competition,it is crucial to nurture

5、these customers.Gartner concluded that,“companies that focus their marketing on existing customers see a 20%increase in revenues.”According to Bain&Co,“Increasing your customer retention rate by just 5%can lead to an increase of 25%-90%in profit.”A Marketing Metrics study states that“the probability

6、 of selling to an existing customer is 60-70%.The probability of selling to a new prospect is only 5-20%.”According to a cross-vertical Optimove study,60%-80%of top companies revenues come from existing customers.Across all verticals,existing customers have a 13%higher average transaction value.They