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1、The State of Mobile Wallet Marketing Reach All Your App Users,Regardless of Opt-In Status2Contents3 INTRODUCTION4 RESPONDENT PROFILE 5 EXECUTIVE SUMMARYKEY FINDINGS7 Consumers are Using Mobile Wallet and Want More11 Mobile Wallet Drives Loyalty Program Membership17 Wallet Passes are Key to Greater C

2、oupon Use&Redemption25 Personalization&Convenience Will Be Key to Broad Adoption28 Similar,but Different,Mobile Wallet Patterns Seen in the U.K.34 The Future of Mobile Payments Depends on What Else Is in Your Wallet38 THE MOBILE WALLET OPPORTUNITY FOR BUSINESSES40 ADDITIONAL MOBILE WALLET RESOURCES

3、41 ABOUT AIRSHIP MOBILE WALLET 42 ABOUT AIRSHIP3Mobile wallets are becoming part of our daily lives.Whether you use them or not,payment terminals are rapidly enabling contactless payment technology,giving rise to mobile payment options such as Apple Pay and Android Pay.But mobile wallets are not jus

4、t payment tools the ways businesses can use them to deliver value to customers are multiplying,and have few limits.WHAT IS MOBILE WALLET?There are two sides to Mobile Wallet:payment and non-payment.Mobile wallets(also referred to as“digital wallets”)contain content or information in the form of wall

5、et passes or cards stored in Apple Wallet,Android Pay or Samsung Pay apps.While the payment side has received lots of attention,its the non-payment side of mobile wallet that will deliver true utility to consumers,reduce costs for businesses and ultimately drive mobile payment adoption.Mobile wallet

6、s have the ability to transform the physical billfold to a fully digital utility,providing businesses an easy way to reach 100%of their customers on mobile with or without an app.Multiple wallet items,or passes,can be housed in each of these native wallet ecosystems for consolidated,easy access anyw