《Gartner：2023收入运营实施指南（英文版）（13页）.pdf》由会员分享，可在线阅读，更多相关《Gartner：2023收入运营实施指南（英文版）（13页）.pdf（13页珍藏版）》请在三个皮匠报告上搜索。

1、Revenue Operations Implementation GuideCraig Rosenberg Distinguished VP AnalystSteve Rietberg Senior Director AnalystDave Egloff VP AnalystGartner for Sales3Gartner for Sales Leaders Follow Us on LinkedIn Become a Client Innovation Insight for the Transformation to Revenue OperationsPublished 1 Dece

2、mber 2021 ID G00757989Sales operation leaders are adopting revenue operations to align go-to-market functions and create an end-to-end revenue process,resulting in predictable revenue.The transformation to this operating model is not as internally disruptive as many think.Craig Rosenberg Distinguish

3、ed VP AnalystSteve Rietberg Senior Director AnalystDave Egloff VP Analyst4Gartner for Sales Leaders Follow Us on LinkedIn Become a Client Innovation Insight for the Transformation to Revenue OperationsOverviewKey Findings Organizations with siloed go-to-market(GTM)functions limit their revenue growt

4、h potential.Functional silos create fragmented,disjointed processes throughout the customer life cycle.Disconnected systems and data create a need for smarter integration and process automation across systems and functions.Organizations today lack the visibility and accuracy to properly assess the o

5、verall health of the business and ultimately make the optimizations required to drive predictable,efficient revenue.Recommendations As sales operations leaders responsible for driving predictable,efficient revenue you should:Build a coalition of GTM stakeholders by aligning them on the vision,strate

6、gy and execution of the revenue operations model.Enable GTM stakeholders to manage a transparent,interconnected customer life cycle by designing and implementing an end-to-end(E2E)revenue process.Design the infrastructure to support a communal dataset by defining the critical data sources and workfl