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1、Celebrating innovative brands worldwideINTRODUCTIONInnovation is critical to driving sustained financial value growth.Whether big or small,every brand must innovate to remain successful over the long term.However,its no secret that innovation is a challenging endeavour.So,what does good innovation l

2、ook like?And how can brands drive growth through innovation?Particularly when times are as volatile as they are now.CONTENTSA STANDING OVATION TO THE WORLDS MOST INNOVATIVE BRANDS4CATEGORIESFOOD6BEVERAGES10PERSONAL CARE14TECHNOLOGY18LIFESTYLE22FIVE LESSONS LEARNED FROM SUCCESSFUL INNOVATORS26CONCLUS

3、IONS AND IMPLICATIONS32Anita Watkins Head of InnovationDr.Nicki Morley Head of Behavioural Science and Innovation Expertise,UKNidhi Rustagi Product DirectorJamie Williams Product DirectorAnalysis of Kantar BrandZ database shows that among the brands in the Global Top 100 Most Valuable Global Brands,

4、innovative brands grew at over twice the rate ofother brands.So,what is the key to their success?Kantars Outstanding Innovation Awards celebrate brands worldwide in five categories that have used meaningful and different innovation to drive sustained growth.These brands are notable for their commitm

5、ent to innovation which helps them stay relevant and stand out in todays challenging marketplace.Read on to find out more about the winners and key lessons learned from our analysis.We share case studies and insights from interviews with some of the winning brands tohighlight what meaningfully diffe

6、rent innovation looks like.32A STANDING OVATION TO THE WORLDS MOST INNOVATIVE BRANDSWe identified our winners using evidence from Kantars data assets including Kantar BrandZ,Worldpanel and Dx Analytics,along with qualitative assessment from our innovation experts.Weused three important criteria.We s