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1、Contact us for more information via 17 Trends to Stay Ahead in Chinas Luxury Market of 2023 FOREWORD Following the relaxation of Chinas Zero-Covid policy,the Chinese luxury market experienced a remarkable surge in sales and global market share.With expectations to double its mid and high-income popu

2、lation by 2030,China stands as the most promising market for luxury goods.However,China market is constantly evolving.The ongoing digitization and technological advancements have propelled the development of digital sales channels,making omnichannel sales imperative for brands and altering the consu

3、mer journey.Top-down measures from the government are driving consumers to reevaluate and act from a new perspective,resulting in heightened consumer consciousness and unconventional consumption choices.This report outlines seven pivotal trends in Chinas luxury and fashion sector for H1 2023,coverin

4、g phenomena such as the renowned 618 shopping festival and the habits of digitally astute,individualistic Gen Z consumers.It offers practical insights for brands seeking to enhance their performance and capitalize on post-pandemic opportunities.This resource is especially valuable for those aiming t

5、o succeed within Chinas evolving market landscape.Intelligence Team,Farfetch ChinaCopyright 2023 CuriosityChina.All rights reservedJul,20232CONTENTSOVERVIEW KEY TRENDS3-Chinese 618 Shopping Day Still Sparks A Sales Frenzy-Booming Online Channels:WeChat and RED Show Tremendous Potential-The Gradual G

6、rowth Pace of International Travel Consumption -Offline Footprints are Expanding to Incremental Markets-Big-Spending Gen Zs Will Lead the Future of Luxury Consumption:Wise,Individualistic,Digitized -Shaping A Greener Future:The Rise of Sustainable Fashion-Unstoppable Pursuit of Tech-Enabled Experien