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1、Newzoos Global Gamer Study 2023How consumers engage with video games todayCopyright&Redistribution Notice2023 Newzoo.All rights reserved.The content of this report is created with due care by Newzoo and protected by copyrights.This report,or any portion thereof,may not be reproduced,distributed,or t

2、ransmitted in any form or by any means,including photocopying,recording,or other electronic or mechanical methods,or used in any manner whatsoever,without the express written permission of Newzoo.Reproducing,distributing,and/or transmitting this report,or any portion thereof,for commercial purposes

3、is explicitly not allowed.Introduction and key insightsDefinitions and methodology Gaming engagement in 2023Cross-platform playersSpending in gamesOpportunities for brandsAppendixAbout the Global Gamer StudyTable of contents4671216192226 Newzoo 2023The future of gaming engagement is looking brightGa

4、ming continues to be one of the worlds most popular pastimes,and todays gamers are a diverse cohort.Consumers increasingly engage with games and gaming platforms across many dimensions,including playing,viewing,creating content,and socializing,especially as new business models and technologies emerg

5、e.Games and gaming platforms are also becoming a significant element of the marketing mix for publishers,developers,and companies outside the gaming industry.Understanding why gamers play,view,and spend on video games is and will continue to be essential in the battle for consumer time and money.Lea

6、rning more about your target audiences and what motivates them can illuminate what content may resonate with them.We hope you enjoy this free,light version of our 2023 Global Gamer Study report.This report covers higher-level insights than the full version,part of the Global Gamer Study subscription