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1、 2023 Boston Consulting Group1A mere four years aer its founding,Airbnb was operating in 89 countries and had just become aSilicon Valley unicorn.Then came a ra of property-trashing incidents.In response,the companyradically upped its host-property guarantee to$1 million.Since then,with every new fo

2、rm of mishap,transgression,or breach,whether by hosts or guests,Airbnb has steadily amended or expanded itssafeguards(including age restrictions,identity checks,and reviews)and its ground rules(which aredesigned to ensure fair play and accountability and offer recourse for repeat offenders).Safeguar

3、ding Trust in Your DigitalEcosystemJUNE 12,2023 By Marcos Aguiar,Jeff Kiderman,Harsha Chandra Shekar,and Oliver SchilkeREADING TIME:15 MIN 2023 Boston Consulting Group2Consider the converse:In Ubers early days,to fend off mounting competition from Ly and to growthe business faster,the company saw th

4、e need to expand capacity and lower prices.To attract moredrivers,the company waived the commercial drivers license requirement.While controversial at thetime,relaxing this safeguard transformed the shape of urban mobility.Safeguards are meant to protect either or both sides of a transaction or inte

5、raction in an onlineecosystem and reduce negative outcomes.Too few can hinder an ecosystems growth.Yet too manycan be time consuming and costly to maintain and potentially intrusive,stifling relationships and otherpositive outcomes that spring from a free-market exchange.So how do companies know whe

6、n their safeguards are too onerous?How many are too many?Conversely,how can companies tell when there are not enough?In designing safeguards,ecosystemorchestrators must find a sweet spot.Because trust is at the heart of digital interactions and ecosystemsuccess,safeguards should be the concern not o