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1、How to Scale for Retail Media SuccessFive ways retailers and brands can capitalize on the momentum2Youre in the game.What now?Ride the waveAfter several years as the ingenue of digital marketing propelled by new buying habits,a step change in online shopping,and the obvious success of the largest in

2、dustry players retail media has matured at a pace few could have anticipated.It has followed search and then social to become,according to eMarketer,digital advertisings third wave,estimated to capture 1 in 5 ad dollars by 20241.For all the retailers and advertisers already sold on and committed to

3、the channel,the question is no longer how or why to get started in retail media.Its how to take it to the next level.How can retailers and brands best take advantage of the massive growth on the horizon and position themselves for success?Keep reading,because we have answers.1eMarketer Retail Media

4、Ad Spending Forecast 20222 Emarketer3 McKinsey“The$100 Billion Media Opportunity for RetailersH O WBIGIS BIG?$52BIn 20232$100BIn 202633This guide lays out key opportunities for retailers and brands that want to take full advantage of retail medias momentum.If youre relatively new to retail media,thi

5、s guide will help you decide where(and how much)to invest for growth,including options for scaling your organizational capacity.If you have a solid program in place already,this guide will show you whats needed to get an even bigger share of the retail media pie going forward.Ready?Lets get to it.Op

6、portunities for every industry playerWhats inside:405Scaling on the supply side08Five ways retailers can scale for success14The demand side:Scaling up for revenue and ROI22Five ways advertisers can scale for retail media successScaling on the supply side5How do retailers sell media?6From Best Buy to