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1、2023 Inside Australian Online ShoppingeCommerce Industry ReportTo provide insights into the current and future state of commerce,this report uses information from a range of sources including delivery data from the Australia Post Group.Welcome to the 8th edition ofthe Inside Australian Online Shoppi

2、ng Report.An in-depth study into consumer buying behaviour and trends.About this report2 Australia Post|Inside Australian Online Shopping|2023ContentsState of CommerceFuture of eCommerceWinning in eCommerceVariety StoresFashion&ApparelHome&GardenHealth&BeautyHobbies&Recreational GoodsSpecialty Food&

3、LiquorContentsWhats in-storeState of CommerceFuture of eCommerceWinning in eCommerceSpecialty Retailer InsightsContents 33 Australia Post|Inside Australian Online Shopping|2023ContentsAbout this report 2Foreword 4Executive Summary 56Paul Zahra reflects on the year 72022 retail spend 8Bricks&Clicks o

4、utpacing most 102022 eCommerce spend and frequency 12Region,state,location breakdown 13Meet your online shoppers 14Specialty retailer overview 1617Where will eCommerce be in 10 years?18Evolution of the last mile 19Community HubPost 2122Making change through sustainability 23Strategic partnerships 26

5、Building a resilient supply chain 27The role of loyalty in eCommerce 28Omnichannel fulfilment 30Global markets,international expansion 31Value-adds and unique eCommerce 33 models35Variety Stores 36Fashion&Apparel 38Home&Garden 40Health&Beauty 42Hobbies&Recreational Goods 44Specialty Food&Liquor 46Me

6、thodology 48References 49 State of CommerceFuture of eCommerceWinning in eCommerceVariety StoresFashion&ApparelHome&GardenHealth&BeautyHobbies&Recreational GoodsSpecialty Food&LiquorWelcome to the 2023 Australia Post eCommerce Industry reportIn 2022,we saw a period of stabilisation in eCommerce acti