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1、BENCHMARKSBENCHMARKSBENCHMARKSBENCHMARKSBENCHMARKSBENCHMARKSBENCHMARKSBENCHMARKSBENCHMARKSBENCHMARKSBWBENCHMARKSBENCHMARKSBENBENCHMARKSBENCHMARKSBENCHMARKSBENCHMARKSIN THIS ISSUEA hard-hitting expos of the key findings,top trends,and major takeaways in this years Benchmarks.EDITORIALDemocracy dies i

2、n darkness,but data dances in daylight.Here,the numbers speak for themselves.CHARTSThe stuff that goes below the fold:our list of participants by sector,glossary,and fun surprises.APPENDIXM+R20212M+R|VOLUME XV3BENCHMARKS 2021|EXTRA EXTRA The 2021 M+R Benchmarks Study has been published!(You can tell

3、 because you are reading it.)It in-cludes the newest news,the deepest data,the freshest facts,the amazingest analysis across the full range of nonprof-it digital programs.An initial review of the 2021 M+R Benchmarks Study shows that it includes data and commentary covering:Digital advertising Email

4、messaging Mobile/SMS messaging Social Media Fundraising Membership Website performance MORE.This year set a new record for Benchmarks nonprofit partici-pants.A total of 220 nonprofits repre-senting a wide range of causes contribut-ed time,data,and thoughtful responses to hard-hitting questions.Those

5、 nonprofit participants are seriously so great.M+R has is-sued a public statement expressing“un-dying gratitude for their generosity in participating in this study,and to the work they do every day to make the world a bet-ter place.They are the$#$%ing best.”For the first time,the M+R Benchmarks Stud

6、y includes a significant cohort of nonprofits based in the United Kingdom.A total of 55 UK-based nonprofits joined the fun this year,and we are chuffed to have them.Additional data on mobile mes-saging,including peer-to-peer metrics,was provided by our friends at All the bench thats fit to mark.Extr