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1、2022BUSINESS&INNOVATIONGRIT REPORTGRIT REPORTCONTENTS3Foreword4Executive Summary5Design,Methodology,&Sample13Industry Structure34Evolving Insights Audience42Organizational Success Factors57Meeting Project Goals73Industry Benchmarking86Sample Quality102Employment Trends115Business Outlook135Unmet Nee

2、ds in the Insights Industry146Adoption of Insights Automation Platforms160Innovation Strategy173GRIT Top 50 Most Innovative Suppliers184GRIT Top 25 Most Innovative Buyers189Final Thoughtswww.greenbook.org/Mr/grit1EXPERT COMMENTARIES32Data Degradation Factoring as it Relates to Respondent Engagement

3、Greg Matheson,Quest Mindshare40Delivering Insights That Drive Organization-Wide Action Jordan Slabaugh,Bloomfire55Put People First:Invest in Skill Development for Growth Isaac Rogers,Schlesinger Group71Feel the Power of Partnership Matt Mahan,aytm84Business First,Again.Alex Hunt,Behaviorally87Custom

4、 Recruiting:Restoring Trust in Sample Quality Sascha Eder,NewtonX93Smart Automation for Higher Data Quality Pete Cape,Dynata100Dependable,Transparent,Representative:The“New Normal”for Sample Quality Sam Pisani,The Logit Group113The Time for Agile Employee Insights Rick Kelly,Fuel Cycle12713314415816

5、1171182187Doing More with Less Peter Aschmoneit,quantilopeEmbracing Aggregation:What Buyers Need from Suppliers Today Patrick Stokes,Rep DataWhy Emerging Methods Hold the Keys to Brand Success Peter Hartzbech,iMotionsLets Get Real:There is No Silver Bullet for Cyberfraud Lisa Wilding-Brown,InnovateM

6、RIs Big MR on Its Way to Becoming the Next Blackberry?Amishi Takalkar,NAILBITERInnovation in the Age of Uncertainty Zachary Nippert,CivicScienceGRIT Top 50 Most Innovative Suppliers Thor Olof Philogne,StravitoFuelling Company Growth through Process Innovation Matilda Sarah,DisplayrLeonArD F.MUrPHY C