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1、What Are the True Drivers of Loyalty in the Minds of Consumers?2022 CUSTOMER LOYALTY DATA STUDYTable of Contents1Introduction2The drivers and disruptors of loyalty8The habits and attitudes of loyal customers15Balancing brand values and loyalty19Driving loyalty forward1ebbo 2022 Customer Loyalty Data

2、 StudyIntroductionWhat keeps a customer loyal?Brands have strived to solve this puzzle for decades,and while giants with loyal followings like Amazon,Sephora and Starbucks have developed novel approaches,there is no one-size-fits-all approach to loyalty.Brand loyalty is complex and even with the unp

3、recedented amount of customer information available,brands still struggle to get inside the heads of their customers.Its one thing to look at what customers are doing when engaging with your brand its another to know what theyre thinking.And thats what we set out to do.We asked 2,500 consumers to te

4、ll us how they feel about the brands theyre most loyal to in an effort to better understand the psychology behind what keeps them regularly buying and engaging.What keeps them a loyal customer?What really influences their opinions?How much do brand values and headlines influence decision-making?The

5、data we have collected and analyzed answers these questions and provides a roadmap toward a stronger loyalty strategy.2ebbo 2022 Customer Loyalty Data StudyThe Drivers and Disruptors of LoyaltySECTION 0127%Higher quality product6%More convenient to use22%Strong sense of community11%Knows me and my p

6、references16%Has a positive social impact17%Better prices3ebbo 2022 Customer Loyalty Data StudyWhat really matters for customer loyalty?Knowing what drives and disrupts a customers loyalty is key to understanding if you have a sound marketing strategy.While social media and celebrities often seem to