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1、Support for this study was provided by Apple.The conclusions and opinions expressed are exclusively those of the authors.The Continued Growth and Resilience of Apples App Store EcosystemJuliette Caminade,Ph.D.Jonathan Borck,Ph.D.May 2023The Continued Growth and Resilience of Apples App Store Ecosyst

2、em1The App Store ecosystem:2022 at a glanceThe App Store ecosystem facilitated a groundbreaking$1.1 trillion in billings and sales worldwide in 2022.More than 90%of this figure originated from transactions that did not happen through the App Store,meaning that these amounts accrued solely to develop

3、ers and other third parties,and that Apple collected no commission on them.Over the past few years,through the ebbs and flows of the COVID-19 pandemic,the App Store ecosystem grew at a substantial and remarkably steady rate(between 27%and 29%annually),consistent with a flourishing marketplace.This s

4、teady overall growth hides important variations within app categories that reflect consumers changing habits as the pandemic evolved.For example,some categories grew substantially in 2022 as many people returned to in-person activities,with travel(up 84%)and ride hailing services(up 45%)leading the

5、way.Other categories,such as grocery sales,food delivery,and digital goods and services consumed on iOS apps,grew more modestly in 2022 after booming at the height of the pandemic.In-app advertising on iOS apps grew at a faster pace in 2022 than 2021,driven by the strong performance of social media,

6、podcasts,and general retail apps.Variations across regions were also notable,with a number of factors at play in certain regions in a challenging global economic environment:Inflation,a stronger US dollar,and regulatory headwinds in the video game industry in China.These factors should be considered