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1、 2023 Nielsen Consumer LLC.All rights reserved.2023 Nielsen Consumer LLC.All rights reserved.From Blind Spots To BreakthroughsClosing the Omnichannel Reporting Gaps for E-commerce Insight Leaders 2023 Nielsen Consumer LLC.All rights reserved.2023 Nielsen Consumer LLC.All rights reserved.From Blind S

2、pots to Breakthroughs:Closing the Omnichannel Reporting Gaps for E-commerce Insight LeadersConsumer Packaged Goods(CPG)e-commerce insight leaders face a daunting challenge in todays omnichannel retail environment:the need to close reporting gaps and gain a complete view of their market.One consisten

3、t blind spot that is likely contributing to strategic missteps and underreporting more than any other is the Amazon blind spot.So exactly how large of a gap are we talking about here?Consider that a recent NIQ analysis shows that some CPG e-commerce insight leaders are leaving more than half of thei

4、r addressable category unreported to the C-suite.Yes,you read that correctly more than half.As we know,in todays omnichannel(in-store plus online)environment,no CPG channel functions truly independently signaling that your organizations Amazon blind spot is almost certainly contributing to strategic

5、 misfires or misreporting relative to your products,categories,and competitors performance.So how can you tell if your organization has the omnichannel view it needs to remain competitive?2 2023 Nielsen Consumer LLC.All rights reserved.From Blind Spots to Breakthroughs:Closing the Omnichannel Report

6、ing Gaps for E-commerce Insight Leaders3A quick way to assess is to ask yourself:How many of the following business questions is my organization able to answer accurately and confidently?If youre like most organizations we chat with,chances are your omnichannel strategies could benefit by increasing