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1、DateJune 2026Strategy&Crypto Survey 2026Selected resultsStrategy&June 20262Strategy&Crypto Survey 2026The 2026 edition of the Strategy&Crypto Survey is the fourth iteration of our study on retail investor sentiment in digital assets.Since our last survey in early 2025,the market has shifted notably.
2、Bitcoin first crossed$100,000,then corrected sharply in early 2026.Investor conviction is now being tested after a long period of euphoria.At the same time,the broader ecosystem has matured.MiCA is in full effect across the EU.U.S.Bitcoin spot ETFs marked their first anniversary with over$35 billion
3、 in net inflows.Stablecoins reached record settlement volumes and are increasingly used for cross-border payments.Tokenization moved from concept to reality,with tokenized real-world assets surpassing$10 billion.Against this backdrop,we surveyed 2,500 retail investors in March and April 2026 across
4、the U.S.,Germany,Saudi Arabia,the UAE,and,for the first time,the Netherlands.Three findings stand out:Retail investors remain bullish despite the recent setback,their interest in tokenized assets surged,and stablecoins established themselves as a relevant means for cross-border payments.In this docu
5、ment,Strategy&,PwCs global strategy consulting business,presents key findings from the 2026 Strategy&Crypto Survey,offering an in-depth look at investor resilience,the rise of stablecoins as payment infrastructure,and the tokenization breakthrough.1,0002,0003,0004,0005,0006,0007,00020212022202320242
6、0252026Nasdaq Crypto Index(NCI)Survey#1Survey#2Survey#3Survey#4Digital assets after another correction whats next?June 2026Strategy&June 2026Development of Digital Asset Ownership:=Positive Trend =Negative TrendSource:Statista Consumer InsightsCountries covered in this years surveyCrypto ownership b