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1、What British consumers are prioritising in a permacrisis world The Connection EconomyBritish consumers are living through a period of sustained disruption.Economic pressure,geopolitical instability,technological change and a constant stream of information are shaping daily life.There is no clear sta

2、rt or end point.It has become the backdrop to everyday life.This is what many now describe as a permacrisis.The impact shows up in how people feel,how they spend and how they relate to others.Consumers are managing uncertainty on multiple fronts while trying to maintain a sense of control and normal

3、ity.Mintels research reflects this environment.Financial pressure,political tension,climate concern and information overload are weighing on consumers outlook and behaviour.At the same time,everyday life is more connected than at any point in history.This creates a clear tension.People are constantl

4、y in touch,yet often feel alone.They have more access than ever,yet place greater value on time that feels real,shared and uninterrupted.This tension sits at the centre of British consumer behaviour in 2026.Life in a constant state of change INTRODUCTION2A more deliberate consumer UK consumer spendi

5、ng reached 1.9tn in 2025,with growth largely driven by inflation rather than increased consumption.A large proportion of that spend is committed before consumers make meaningful choices.Housing and transport alone account for close to 40 percent.What remains is limited and highly competitive.Consume

6、rs are still spending,but they are making clearer decisions about where money goes.They protect time with others,small rewards and moments that feel worthwhile,while reducing or delaying spend elsewhere.Every purchase is considered.3Connection under pressure Despite constant access to communication,