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1、BenchmarkReportQ2 2023 Podcast advertising is measurable!Podsights empowers brands and agencies with valuable attribution and performance measurement to help validate and scale their podcast advertising.Publishers use Podsights to help grow theiraudience and effectively monetize theirpodcast content

2、.Weareon a mission to growpodcastadvertising byhelping advertisers truly understandandleverage the power of the podcasting medium.ExecutiveSummaryOver the last year,podcast advertising continues to show strong performance.Conversion metrics like purchase rate and mobile install rate saw an upward tr

3、end,emphasizing the importance of podcasts within an advertisers media mix.3.We saw a 5%increase in average purchase conversion rate from attributed visitors and a 10%increase in lead conversion rate from attributed visitors which continues to support the insight that once an exposed listener in the

4、 podcast channel arrives at your website,theyre likely to take action.Herearea fewhighlights from the report1.Conversion rates for mobile app installs rose sharply by44%,signaling advertisers who are focused on growing their mobile app customer base can rely on podcasts to be a strong channel to dri

5、ve app downloads and engagement.2.The average conversion rate for website visits in 2022 was 1.21%,and although that is slightly lower than the previous report,historical trends consistently show growth in performance quarter after quarter starting in Q1.Now is a great time to take advantage of the

6、expected uptick.And theres so much more.Read on for the full story.010203Podcast Media Buyers Guide Latest Conversion Rate Benchmarks Whatyou can expectto find in this reportOverview&Key Takeaways Methodology Overviews&Key Takeaways01Analysis OverviewQ2 2022-Q1 202310BImpressions41%YoY4.5KCampaigns1