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1、Guide to TikTok Influencer Marketing for Food&Beverage BrandsIntroductionIn 2023,creator-led marketing is no longer just“nice to have,”or siloed from a brands overall marketing strategy.Instead,creator-led marketing is a pivotal component of leading brands broader marketing stacks.In the face of a p

2、otential economic downturn,brands are leveraging creator relationships to endorse their products,ultimately inspiring consumer trust and driving ROI in a way thats unmatched by digital marketing alone.According to Mediakix,influencer marketing ROI exceeds the ROI of other digital marketing programs

3、by 11x.11xgreater influencer marketing ROI than the ROI of other digital marketing programsCreator-led marketing boasts a unique ability to drive results across all phases of the marketing funnel,from awareness to sales and revenue.In todays market,creators are powering incredible eCommerce for bran

4、ds.According to TikTok,more than half of consumers report always relying on online reviews or creator recommendations before purchasing a product.TikToks findings also uncovered that roughly half of consumers will research a product after seeing a creator-endorsement,and more than half of this group

5、 will ultimately purchase the advertised product.Roughly half of consumers will research a product after seeing a creator-endorsementMore than half of this group will ultimately purchase the productCreator Impact on Consumer BehaviorIntroduction:Brands Leveraging New Strategies As creator-led commer

6、ce continues to rise,winning food and beverage brands are catching on.TikTok provides an unrivaled ability for these brands to leverage creator content and engage consumers across various formats,such as spark,in-feed,and live ads.The worlds premier food and beverage brands are already paving new pa