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1、This is how manufacturersexcel in B2B e-commerceBEST PRACTICE1/20The manufacturing industry has been greatly affected by the dizzying pace of digitalization,the rise of artificial intelligence and increasing competition from the globalization of markets.As a result,manufacturers need to develop thei

2、r digital competencies and capabilities to avoid the risk of becoming obsolete.After all,customers expect simplicity and convenience in their buying processesfrom searching,selecting or configuring a new product to finding the right spare part and ordering services at the right time to avoid unplann

3、ed downtime of their machines.Since you are probably in the process of preparing or rapidly accelerating the digitalization of your sales and buying processes,it might be interesting to learn from leading manufacturers who have already tackled many challenges in their digital efforts.THE EXPERTTobia

4、s GieseExecutive VP Customer LifecycleIn this e-book,we have compiled the best practices and recommen-dations of leading manufacturers to support you on your journey towards digital excellence.The cases intended to inspire you and provide an incentive for your next steps into a successful digital fu

5、ture.Our customers are in best hands with Intershop.We look forward to sharing our in-depth knowledge and best practices with you and would be happy to welcome you in our B2B business family.Get in contact with usContextBEST PRACTICE2/20DIGITAL TRANSFORMATION DONE RIGHTTips and tricks for boosting y

6、our online sales and servicesYour company has probably already gained initial experience with digital sales or service channels.If so,congratulations!You are on the right track.Build on what youve already achieved,and take the next steps to stand out from the competition by using smart technol-ogies