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1、Firing up new engines of growth is never easy.The best time to do it might be when times are tough.By Joachim Allerup,Michael Egan,Mikaela Boyd,Karsten Petersen,and David Cox The New ROI:Defy Uncertainty by Boosting Return on Innovation Copyright 2023 Bain&Company,Inc.All rights reserved.1The New RO

2、I:Defy Uncertainty by Boosting Return on Innovation EDB Singapore|Bain&Company,Inc.At a Glance Turbulent times are a chance to refocus innovation on real,scalable growth opportunities.A reset starts with focusing ruthlessly on return on investment and killing zombie projects.Changes in customer beha

3、vior spawn new markets,but smart companies test before investing.The larger pool of available talent and cheaper M&A can accelerate innovation.Hard times are fertile ground for growth and innovation.Time and again,the companies that accelerated fastest out of a downturn were the ones that seized the

4、 opportunities that downturn created.Corporate innovation programs often can feel more like a drag than an accelerant.Ideas abound,but results are unclear and return on investment(ROI)is elusive.So when economic troubles loom,its tempting to turn to a cost-cutting playbook and put innovation bets on

5、 hold until better days return.Hunkering down poses more risk than it avoids.A downturn is more than just a good reason to pull the plug on projects that cant get off the ground:its a potential catalyst.Downturns create opportunities for disruption,moments when your company can rapidly seize market

6、share or lose it to someone else.The bolder and safer move,then,is to launch or accelerate innovation efforts that promise real,scalable ROI,and to invest in ways that truly can deliver a new engine of growth.Companies willing to brave a downturn can still lack the know-how and capabilities to trans