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1、 Code of Conduct on Data Sharing in Tourism March 2023 CODE OF CONDUCT ON DATA SHARING IN TOURISM 2 FOREWORD After three very difficult years,marked by the COVID pandemic,the European tourism ecosystem is well underway towards a sustained recovery.It is not only reclaiming its role as the worlds lea

2、ding tourism destination,but it is also undergoing a major transformation,becoming a global pioneer in smart and sustainable tourism.Data and digital technologies are among the key drivers of this transformation.In 2020,I presented the European Strategy for Data to unleash the potential of data for

3、the benefit of the European economy and society.Three years later,we have a world-leading legislative framework,with the Data Governance Act already adopted and the Data Act to follow suit.We have set ambitious targets for the Digital Decade,aiming for 75%of EU businesses to use big data and artific

4、ial intelligence by 2030.We are heavily investing in the roll-out of data-driven innovations through the Digital Europe programme.And we are launching common European data spaces in our industrial ecosystems.The European tourism ecosystem stands to benefit enormously.Tourism businesses,destinations

5、and public authorities all need reliable information to flourish and innovate.Data can make them more competitive,more sustainable and more resilient against crises.Moreover,it can help them develop innovative and tailored tourism services,track tourist flows and manage social and environmental impa

6、cts just to name a few examples.To make this a reality,collaboration across the tourism ecosystem is key.In particular,we need to support the many small businesses that are at the heart of the European tourism ecosystem to access and make optimal use of data.I am therefore delighted that a group of