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1、Predictions and insights for mobile app marketers Mastering CTV in 2023 EBOOKMastering CTV in 20231ContentsIntroduction:App marketers,CTV is now a must 2Part 1:The CTV ecosystem for mobile app marketers 4I CTV is king for streaming:Get the stats 5II CTV adoption steamrolls ahead 8III Challenges mark

2、eters face in CTV measurement 10IV Comprehensive CTV measurement is here 11V See CTV AdVision at work 14Part 2:Top insights from select CTV leaders 16I Vibe 10 CTV predictions for 2023 18II tvScientific:5 reasons marketers should pursue CTV 21III Wurl:What is in store for CTV in 2023?24IV Bliss Poin

3、t Media:Two CTV marketing challenges 26V Moloco:The changes ahead for CTV marketing 28Conclusion:Dont sit on CTV any longer 30Mastering CTV in 20232AD TOLERANCE ON CTV IS HIGHERAdvertising on the big screen means catching peoples attention when they are more relaxed,more receptive,and are,therefore,

4、more open to learning about your mobile app.Research reveals that people have a much higher ad tolerance when watching TV series,sports,and news(typically on CTV devices)than when they watch short-form videos,listen to podcasts,or play games(typically on mobile devices).CTV OFFERS BETTER AD QUALITYA

5、dvertising your mobile app via CTV turns your ad into a visually and acoustically appealing experience.On mobile devices,sound for ads is often turned offmuch like users attention,and video ads tend to be seen as annoying.In contrast,the standard on CTV is to have the sound on,and users are accustom

6、ed to video ads.CTV grants you the opportunity to better engage your users with all the sights and sounds they can expect in your app.INTRODUCTION App marketers,CTV is now a mustAs a mobile app marketer,why should you care about connected TV?Sure,people spend hours streaming Netflix,Hulu,and Disney+