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1、March 2023Dentsu Consumer Navigator:Generative AI 2023|Navigator|Navigatordentsu Consumer Navigator Generative AI 2023About this studyThe survey is administered each month through Toluna,an online research panel.Conducted by dentsu,this survey is distributed among a random sample of 1,000 respondent

2、s,18-years-of age or older and residing in the United States.The survey garners an equal number of male and female respondents and controls for nationally representative weighting across race and ethnicity(using the latest publicly available U.S.Census numbers).The survey that informs this report wa

3、s fielded on March 15th,2023.Contents0101Top Consumer InsightsTop Consumer Insights02Current Adoption of Current Adoption of Generative AIGenerative AI03The Future of Generative AIThe Future of Generative AI04Brands&Generative AIBrands&Generative AI05Closing ThoughtsClosing Thoughtsdentsu Consumer N

4、avigator-Generative AI 2023Attention has not yet translated into widespread adoption of AI.Attention has not yet translated into widespread adoption of AI.Our survey finds that 61%of consumers say they at least somewhat understand what generative AI is and how it works-and 87%have at least heard of

5、AI.While only 27%say they have used generative AI tools,42%are interested.AI is believed to be the future AI is believed to be the future-whether that future is good is up whether that future is good is up for debate.for debate.While close to 4 in 5 consumers are convinced generative AI is the futur

6、e,less than 2 in 5 are excited about that future.That leaves over 3 in 5 consumers either concerned or undecided.People are most excited by tangible applications of AI,but need People are most excited by tangible applications of AI,but need a deeper understanding of how it will impact their daya dee