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1、Digital commerce innovation in health,beauty and wellness How digital commerce is allowing the sector to excel in times of change A white paper produced by InternetRetailing in association with Adobe Commerce|March 20222 l ADOBE HEALTH WHITE PAPER |March 2022Editors introduction Digital transformati

2、on has impacted many sectors and seen significant change in how businesses operate and what they can offer.While some sectors are leaders,others have been slower to adopt and there is still much to be done.In this white paper,produced in partnership with Adobe Commerce,we take a deeper dive into the

3、 opportunities within health,pharma,personal care and beauty to see how digital can help retailers,brands and businesses in these sectors enhance their offers and the customer experience.We examine the need for change and the impact of the pandemic in particular on accelerating the move to digital,d

4、espite these sectors being amongst the most reliant on face-to-face contact and informed consultations in the past.We consider the ability of digital to transform the supply chain,allowing for better planning,efficiency and traceability through maximising digital opportunities something which is par

5、ticularly important when you consider the impact of viral social media trends on sales and supply in the cosmetics sector for example which can mean products quickly sell out.We also consider the ability to use data to further enhance the customer experience through segmentation and personalisation,

6、allowing organisations to mimic the benefits of face-to-face consultation more closely.And finally,we look at how organisations in these sectors are using digital commerce principles and benefits to drive further growth,for example by enabling transparency and trust and improving accessibility.The w