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1、Email marketing table stakesEverything you need to know to excel at email marketing1Why email?Why email?3.9BDaily email users3x122%Average ROIHigher conversion rates than social mediaSourceThe 5 key use cases1.Grow subscriber lists&convert first time shoppers2.Recover abandoned sessions3.Nurture cus

2、tomers post-purchase4.Engage your best customers5.Drive incremental revenue through campaignsThe customer journey visualizedBecome a fan/promoterVisit siteSubscribeView productAdd to cartStart checkoutPurchaseUse productBecome a churn riskCustomer researchSite BounceWelcome SeriesBrowse Aban.Cart Ab

3、an.Checkout Aban.Review RequestThank NPS PromoterUpsellThank YouNPS Detractor ResponseThank NPS DetractorCustomer WinbackWhy Klaviyo?Data consolidation and easy attributionLeverage all of your Klaviyo data to send the right message,using the right channel,at the right time.LoyaltySign-up FormsEcomme

4、rceSurveysCustomer SupportReviewsAnalyticsOrder FulfillmentSegmentationOnsite PersonalizationPreferencesEmailSocialSMS DatabaseIntegrate your ecommerce platform with KlaviyoShopify,BigCommerce(Blueprint or Stencil Theme),Adobe Commerce(formerly Magento),WooCommerce,Salesforce Commerce Cloud,Prestash

5、op,OtherIntegrate,or import data from,your previous email service provider ot stand-alone tool:Email:MailChimp,Constant Contact,Bronto,HubSpot,Listrak,Sailthru,Salesforce Marketing Cloud,Campaign Monitor SMS:Attentive,Postscript,Emotive,Retention Rocket,SMSBump,OtherUpload your data via CSVYour gett

6、ing started in Klaviyo checklist:2Basic use cases:Crawl Collect email consent via sign-up form and at checkoutSet up a welcome series flow Set up a checkout abandonment flowSet up a browse abandonment flowSet up at least one post purchase flow Begin sending email campaigns like:product promotions,hi