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1、FSI 2030Financial Services and Insurance Brands Marketing Transformation in the Next DecadeForewordThe analysis that follows is based on findings from dentsus The Age of Inclusive Intelligence report,a study that combines insights from consumer surveys gauging our expectations for the next decade an

2、d predictions from world renowned futurists to identify the long-term consumer trends that will shape how brands need to evolve their go-to-market strategies from here on out towards 2030.Many of the trends already in motion,such as the growth of online commerce,together with growing consumer demand

3、 for environmentally responsible brands,were accelerated by the events of 2020 and their aftermath and have also profoundly informed our expectations in the present.In this context,our vision of consumer trends provides new perspective on the drivers of long-term,sustainable brand growth.The Age of

4、Inclusive Intelligence analyzes our path to 2030 examining four forces,each comprised of three market trends,that will redefine the market throughout the next ten years.In applying this lens to the financial services and insurance sectors(FSI),this e-book leverages insights from industry specialists

5、 across the dentsu network to map what implications these 12 trends may have for FSI companies,providing a series of marketing-focused recommendations for brands operating in the sector.Specifically,the implications mapped in this book were thought out considering the landscape of organizations deli

6、vering personal finance and banking,wealth management and investing,as well as insurance services,and,in the case of implications only applicable to some of these categories,this nuance will be noted.Its also important for us to remark that this book absolutely does not provide financial or marketin