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1、AutomotiveSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the

2、Automotive industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyAuto brandsexamples16.68%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook,Instagram and Twitter in the automotive business remai

3、ns steady.Since November 2022,there has been a 16.68%decrease in TikTok interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for

4、 the Automotive industry Posts types on InstagramIn the last 12 months,brands in the Automotive category shared:50.43%photos 23.22%carousels 15.68%reels 10.66%videosContent diversity on InstagramIn the last 12 months,brands in the Automotive category shared:53.95%photos 21.04%albums 19.20%videos 5.6

5、3%links 0.15%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Automotive industry Posts types on TwitterIn the last

6、 12 months,brands in the Automotive category shared:48.85%status 25.98%photos 17.91%links 7.24%videosContent diversity on Twitter1.64%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.64%,followed by ca