Socialinsider ：2022年度教育类社交媒体行业报告（中译版）（18页）.pdf

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1、EducationSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the education

2、 industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content Strategyhigher education brands-examples24.81%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsWhile the average post interactions on Facebook and Twitter remain mostly flat,they drop by 24

3、.81%on Instagram in the last 12 months.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry In the last 12 months,brands in the Education category shared:51.36%photos 17.58%links 16.22%albums 13.77%videos 1.05%s

4、tatusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Posts types on InstagramIn the last 12 months,bra

5、nds in the Education category shared:51.98%photos 25.03%carousels 14.66%reels 8.32%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Education industry Posts types on TwitterIn the last 12 months,brands in the Education category shared:3

6、9.76%links 37.96%photos 15.45%status 6.81%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.17%Avg.engagement rate per post for album Albums perform best in terms of organic performance on Facebook worldwide.Albums(0.17%)are followed by statuses,which have a 0.14%enga