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1、The three most important rules brands need to successfully engage todays youth The insight pros guide to Gen Z engagementJENNIFER REID|President&Chief Methodologist,Rival TechnologiesTABLE OF CONTENTSIntroduction 3Conclusion 14About the Author 15About Rival Technologies 16Where to Reach Them 6The te

2、chnology they use6The social channels they share on7Creating a cross-channel experience8The 3 Most Important Rules for Youth Engagement 9Transparency9Authenticity10 Vote or Die:REVOLT TV 13Trust12Democratizing Fashion:The House of LR&C 11Who Are They?4Click on links to jump to sections!2The insight

3、pros guide to Gen Z engagementIntroduction Young people are powerful spenders.Yet a deeper understanding oftheir motivations,habits and preferences remains at large.We talk about Millennials and Gen Zs with broad brush strokesand generalizations but“the youth”are not a homogeneous group.Their experi

4、ences and expectations are diverse.More connected totechnology and each other than any generation before,they aredisrupting the conventions of traditional market research.At Rival,weve revolutionized the way our clients connect with youthon mobile.Weve formed connections with young people across the

5、world and provided them with a platform to share their feedbackthrough sophisticated market research methodologies totallyreinvented for todays mobile world.Todays younger generations expect transparency,demandauthenticity and are stingy with their trust.They are keenly attuned tothe forces(both goo

6、d and bad)competing for their attention andhave little patience for brands who think they can break through byamping up hyperbole.While this reality has forced brands to rethinktheir overall approach to mass marketing,it has also had a profoundeffect on the market research 3The insight pros guide to